SoundCloud: A Case Study of How SoundCloud Derived Place Surplus in Berlin

Name: SoundCloud: A Case Study of How SoundCloud Derived Place Surplus in Berlin (English version)
SKU: IN-S376

Mahroum, Sami;Scott, Elizabeth;Fakhreddin, Saifed Mohamad

Product #:IN-S376

Supplier:INSEAD

Discipline:Entrepreneurship

Details:Case (PDF) • 12 pages • 2014-03-24 (Rev: 2014-04-07)

Subjects:

Entrepreneurship Innovation Internet Start-ups Competitive advantage

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SoundCloud is one of the world's largest audio-share websites and a recent example of successful entrepreneurship to have come out of an unexpected place: Berlin. The case discusses how SoundCloud has flourished by identifying the type of place surplus' important for it to derive competitive advantage and succeed.