Souqalmal (B)

Name: Souqalmal (B) (English version)
SKU: IN-1926

Bikard, Michael

Product #:IN-1926

Supplier:INSEAD

Discipline:Strategy

Setting:Middle East

Details:Supplemental Case (PDF) • 1 pages • 2023-03-07

Subjects:

Strategy Entrepreneurship Innovation Pricing strategy

Geography:

Middle East

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Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing competitive and regulatory environment.

Learning Objectives

The case highlights (i) how platforms add value (in the absence of network effects), (ii) the disappearance of business opportunities (here through commoditization and regulatory change), (iii) how to be nimble, how to pivot, how to execute a ""judo strategy"".