Southwest Airlines (A)

Name: Southwest Airlines (A) (English version)
SKU: HR-1A

O'Reilly, Charles A.; Pfeffer, Jeffrey

Product #:HR-1A

Supplier:Stanford University

Discipline:General Management

Setting:United States

Details:Case (PDF) • 27 pages • 1995-01-01 (Rev: 2006-04-05)

Subjects:

Leadership and managing people Management Organizational behavior Corporate strategy Human resource management Competitive advantage Organizational culture Strategy Business management Competitive strategy

Geography:

United States North America

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$9.71

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In 1994, both United Airlines and Continental Airlines launched low-cost airlines-within-an-airline to compete with Southwest Airlines. From 1991 to 1993, Southwest had increased its market share of the critical West Coast market from 26% to 45%. Considers how Southwest had developed a sustainable competitive advantage and emphasizes the role of human resources as a lever for the successful implementation of strategy. Asks whether competitors can successfully imitate the Southwest approach.