Space, the new frontier: how the future workplace is disrupting real estate

Name: Space, the new frontier: how the future workplace is disrupting real estate (English version)
SKU: ART-3301-E

IESE Insight

Product #:ART-3301-E

Supplier:IESE Publishing

Discipline:Marketing

Details:Article (PDF) • 8 pages • 2019-09-02

Subjects:

Competitive advantage Competitive strategy Sales and marketing Marketing

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Thanks to a generational shift in how people want to work today -- flexibly, not chained to a desk -- businesses are rethinking workspace, and workspace is becoming big business.