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Product cover image for Spin Master Toys: Going Public-the IPO Process

Spin Master Toys: Going Public-the IPO Process

Eric Morse; Michael R. King; Ryan Quirt;Ramasastry Chandrasekhar

Product #:9B16N052_P
Supplier:Ivey
Discipline:Entrepreneurship, Finance
Setting:Canada, United States, 2015
Details:Case (PDF) • 16 pages • 2016-09-19 (Rev: 2018-03-05)

Subjects:

EntrepreneurshipFinance and investing

Industries:

Goods, trade, and consumer services

Geography:

CanadaUnited StatesNorth America
Your Price:$10.54

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Spin Master, a children’s toy and entertainment company, was getting ready for an initial public offering (IPO). Its founders were weighing their options with regard to some core issues: What was the right positioning for Spin Master with potential investors? What was the right approach to valuing the business? How did that approach translate into enterprise value, equity value, and share price for the IPO?

Learning Objectives

The case can be used in both degree and executive education programs in entrepreneurship, finance, strategy and marketing courses with the following objectives:
  • Demonstrate the IPO process through its various phases
  • Analyze the motivations and objectives behind pursuing an IPO
  • Tackle decisions related to IPO and take individual stances on positioning and valuation
  • Evaluate positioning with investors
  • Assess valuation and appropriate value methodologies
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    Case Study: Spin Master Toys: Going Public-the IPO Process | Ivey Publishing