company in the Philippines, expanded internationally with a
notable 2019 acquisition of The Coffee Bean and Tea Leaf
(CBTL). JFC leveraged a favorable market environment and
its resources to surpass McDonald’s in the Philippines.
However, since the Covid-19 pandemic, JFC has faced
significant challenges, including economic slowdown,
inflation, health concerns over fast food, intense competition,
supply chain disruptions, and mixed results from its
aggressive expansion. This case provides insights into the
business and corporate-level growth of a corporation in the
quick service restaurant business segment during turbulent
times.
Spreading its wings: Jollibee Foods Corporation's Quest for Growth
Lai Si TSUI-AUCH; Shevonne Lim; Vicky LUA Yuanling
Product #:AB2024005
Supplier:The Asian Business Case Centre, NTU
Discipline:Strategy
Setting:Singapore
Your Price:$9.71
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