Squirrel AI: Learning by Scaling

Name: Squirrel AI: Learning by Scaling (English version)
SKU: E-666

Jeffrey Conn, Stepehn Ciesinski

Product #:E-666

Supplier:Stanford University

Discipline:Entrepreneurship

Setting:China

Details:Case (PDF) • 20 pages • 2019-07-21

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This case provides an overview of the founding and scaling of Chinese artificial intelligence-enabled adaptive learning company Squirrel AI. The case details founder Derek Haoyang Li’s struggles to build and scale a comprehensive cutting-edge product and accompanying business model for China’s large and growing after-school education industry.

Learning Objectives

Objectives include understanding the potential of artificial intelligence technology to disrupt large markets, the organizational pains of developing multifaceted software architecture, navigating the business complexity of scaling multiple simultaneous go-to-market models (franchise and direct-to-consumer), and hiring a skilled workforce.

Squirrel AI: Learning by Scaling

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Learning Objectives