Storehouse Tea: Cultivating Options for Growth

Name: Storehouse Tea: Cultivating Options for Growth (English version)
SKU: 9B18M202

Chris Laszlo; Katherine Gullett; Stephanie Hagen

Product #:9B18M202

Supplier:Case Western/Ivey

Discipline:Entrepreneurship, General Management

Setting:United States, 2017

Details:Case (PDF) • 10 pages • 2019-01-11

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In January 2017, the owner and founder of Storehouse Tea based in Cleveland, Ohio, was considering the company’s next move. Storehouse Tea focused on providing organic, fair trade certified teas, and the founder was committed to operating her business in a way that would have a positive impact in the world by providing work to local refugees. However, she wondered how she could scale this impact. Among her options, she could introduce product extensions, pursue geographic expansion, target larger accounts, or hire additional employees. But which avenue for growth would best allow Storehouse Tea to further its core mission?

Learning Objectives

This case is intended for use in an undergraduate- or graduate-level strategy or entrepreneurship course. Students should have a basic understanding of sustainability and business efforts to incorporate environmental and social impact in a company's operations, supply chains, or customer solutions. They should also be prepared to discuss embedded versus bolt-on sustainability efforts. After completion of this case, students will be able to

analyze a company's potential courses of action in light of its strategic objectives and develop sound recommendations;
discuss how sustainability (including not only environmental stewardship but also social and economic equity) can act as a source of competitive advantage; and
understand how a company can embed sustainability into its core mission and operations.

Storehouse Tea: Cultivating Options for Growth

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Learning Objectives