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Strategic Direction at Quack.com (B)

Kenneth G. Hardy, Amy J. Hillman, Benji Shomair

Product #:9B02A004
Supplier:Ivey
Discipline:Entrepreneurship, Marketing
Setting:United States, 2000
Details:Supplemental Case (PDF) • 2 pages • 2002-03-12 (Rev: 2009-10-28)

Subjects:

Strategic alliancesMarket segmentationGrowth strategyStrategyCorporate strategySales and marketingEntrepreneurshipMarketing

Industries:

Information technology and telecom sector

Geography:

United StatesNorth America
Your Price:$5.64

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This supplement to Strategic Direction At Quack.com (A), product 9B02A003 provides a summary of what happened to this company facing many major decisions relating to its voice portal technology and business, and the state of its finances.

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Supplemental Case Study: Strategic Direction at Quack.com (B) (English version) | Ivey Publishing