Surana & Surana International Attorneys: Business Opportunity or Conscious Business Philosophy?

Gaganpreet Singh, Sanjit Roy, Neeraj Pandey, Sanjeev Sahni

Product #:W34839

Supplier:Ivey

Discipline:Entrepreneurship, General Management

Setting:India, 2023

Details:Case (PDF) • 5 pages • 2024-04-22

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Surana & Surana International Attorneys (S&S) is a multispecialty law firm. Since its inception in 1971, it had declined to serve clients who were in the industries of meat, tobacco, alcohol, and gambling (M-TAG). In early March 2023, a large opportunity arose from a world leader in the alcohol business. Sanjay Mehta, Head of Business Development, met Vinod Surana, CEO and Partner at S&S, to convince him about bringing change to its deep-rooted tradition of sticking to no M-TAG. Kartik and Keerti,CEO's two sons would join S&S soon after finishing their legal education. Surana had a dilemma whether to stick to the existing business philosophy of "no M-TAG" clients or be flexible, considering growing competition and the business requirements.

Learning Objectives

The case study would help the students to understand and apply the following:

Conceptual phenomenon of conscious capitalism
Designing conscious business
Conscious capitalism as an enabler of unique corporate identity
Conceptual phenomenon of the trust triangle
Concept of empowerment leadership
Designing purpose-driven organizations.

Surana & Surana International Attorneys: Business Opportunity or Conscious Business Philosophy?

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Learning Objectives