Surf Air Takes Flight

Name: Surf Air Takes Flight (English version)
SKU: SCG-507

Jeremy Dann, Steven Mednick

Product #:SCG-507

Supplier:Greif Center for Entrep. Studies-USC Marshall

Discipline:Entrepreneurship

Details:Case (PDF) • 17 pages • 2014-07-15

Subjects:

Business law Personal finance Service innovation Service system design Start-ups Strategic planning Business law and ethics Finance and investing Service management Operations and supply chain management Entrepreneurship Strategy formulation Entrepreneurship

Your Price:

$10.54

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

A novel subscription-based airline is around 4 months into its development at a prominent Santa Monica "accelerator." The founding team, largely inexperienced in the airline industry, must assess the feasibility of their plans and make key adjustments. They must decide the business model implications of developing a mid-market vs "first class" level of service. They also must address significant risks concerning the location of their first base of operations in Southern California after local residents protest to local officials.

Learning Objectives

Building an early stage company in the face of risks associated with location and regulation/government approval; Finding core customers for a service with a novel business model and pricing structure.