Sweetgreen (C): Building Digital Resilience

SweetGreen case follows the early funding and growth of a healthy food restaurant chain. It highlights three critical decision points for the start-up: moving from idea to implementation, the business model, and how to grow. The case explores the strategic options the founders considered and the process of experimentation they used. It emphasizes the importance of purpose (mission) and passion (people) in the formulation and execution of strategy. Cases (B) and (C) explore two additional turning points : the pivot to become a digital platform company, and the crisis management strategy during the COVID pandemic.