Talabat: Reinventing Online Commerce

Name: Talabat: Reinventing Online Commerce (English version)
SKU: W40078

Randa Salamoun, Mohammad Hasan Senan

Product #:W40078

Supplier:Ivey/AUB

Discipline:Information Systems, Operations Management

Setting:United Arab Emirates, 2019

Details:Case (PDF) • 8 pages • 2024-10-24

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At the end of 2019, Walid Madi, managing director of Talabat, a leading delivery company in the Gulf Cooperation Council countries, was assessing the company’s performance of its non-food vertical division, and in particular the grocery segment. He identified recurring customer complaints regarding grocery delivery times and product unavailability, which could impact the company’s successful food vertical. Madi decided to explore the feasibility of offering customers a 20-minute grocery delivery time while ensuring full product availability.

Learning Objectives

This case is suitable for use in digital business strategy and digital transformation courses at the graduate level, as well as in executive education modules. The case may also be used to discuss digital commerce and related topics in third-year undergraduate courses. After working through the case and assignment questions, students will be able to

discuss value propositions and their impact on products, services, and industries;
identify operational challenges and use information technology to address them;
understand the critical role of information technology in creating and delivering value; and
recognize the importance of process analysis and improvement to address operational challenges.

Talabat: Reinventing Online Commerce

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Learning Objectives