Tap Employee-Creators to Transform Your Social Media Strategy

There’s a growing trend of social media creators producing and sharing content about their jobs and employers on platforms like TikTok, YouTube, and Instagram. Successful employee-creators can provide their employers with enormous marketing value. Still, most organizations are reluctant or don’t know how to support employees in creating content that benefits their brands. A Duke University social marketing professor shares seven steps to help businesses cultivate internal creator talent.