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Product cover image for TAQA Snacks: Impact, Resilience, and Profitability

TAQA Snacks: Impact, Resilience, and Profitability

Alain Daou, Antoine Kallab, Christodoulos Pavlou

Product #:W37194_P
Supplier:Ivey/AUB
Discipline:Entrepreneurship, Sustainability
Setting:Lebanon, Saudi Arabia, United Arab Emirates, 2022
Details:Case (PDF) • 12 pages • 2024-08-19

Subjects:

StrategyDeveloping countriesInternationalizationSocial and global issuesInternational businessPersonal resilienceImpact investingBusiness growthEnvironmental sustainabilityPersonal purpose and valuesCorporate social responsibilityCorporate strategyBusiness and societyLeadership and managing peopleEntrepreneurshipManagement

Industries:

Fabrication and manufacturing

Geography:

LebanonSaudi ArabiaUnited Arab Emirates
Your Price:$9.71

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After five years abroad, Soumaya Merhi, a Lebanese German entrepreneur, returned to Lebanon in 2013 with the goal of introducing superfoods to the Middle East. Despite limited resources, she launched TAQA Snacks (TAQA) in 2017, prioritizing sustainability alongside financial growth. By 2018, TAQA had seen remarkable 400 per cent growth, established a dedicated team, and ingrained its socio-environmental values. However, Lebanon’s severe economic crisis in 2019, compounded by COVID-19 disruptions, posed significant challenges. Despite setbacks, Merhi remained dedicated to her values and commitment to sustainability, investors, employees, and vision.

Learning Objectives

After completing this case and answering the assignment questions, students will be able to:
  • Discuss how sustainable business practices may benefit the business itself and the rest of society.
  • Develop strengths, weaknesses, opportunities, and threats matrices and understand how they can inform the evaluation of different scenarios and decision making in general.
  • Appraise the effects of the different scenarios on TAQA’s growth and impact trajectories.
  • Recognize how institutional environments influence the growth and sustainability of purpose-driven businesses.
  • Assess how businesses may ensure that their supply chain adheres to their values and sustainability principles.
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Case Study: TAQA Snacks: Impact, Resilience, and Profitability | Ivey Publishing