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Product cover image for Tata Tea Limited (C)

Tata Tea Limited (C)

Chattopadhyay, Amitava

Product #:IN-S584

Supplier:INSEAD

Discipline:Marketing

Details:Supplemental Case (PDF) • 2 pages • 2004-08-01

Subjects:

Marketing Branding Emerging markets Internationalization Market entry

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Supplement case for INS582.

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Supplemental Case Study: Tata Tea Limited (C) (English version) | Ivey Publishing