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Tea Leaf Trust: Providing More Than Education

Sheri Lambert

Product #:W31149
Supplier:Ivey/Temple
Discipline:General Management, Marketing
Setting:Sri Lanka, 2022
Details:Case (PDF) • 17 pages • 2023-06-13

Subjects:

FundraisingEntrepreneurial financeSales and marketingMarketingManagement

Industries:

Education institutions

Geography:

AsiaSri Lanka
Your Price:$10.54

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Tea Leaf Trust (TLT), a non-profit vocational training centre, worked to develop young students into emotionally resilient change agents within their Sri Lankan communities. TLT was proud that it equipped its students with the tools necessary to transform their surroundings in positive ways by dealing with the social issues they faced. Now, fourteen years since the company’s founding, Yadharshi Selvaraj, TLT’s co-lead, was assessing the advantages and disadvantages of the current fundraising model used at TLT and wondered what solutions she should outline moving forward. Did the company have the necessary resources and skilled management team to adequately monitor fundraising and support continued growth?

Learning Objectives

This case is suitable for undergraduate- and graduate-level courses on social entrepreneurship, non-profit management, and digital marketing. It is especially appropriate for classes focused on non-profit growth management, expansion risks, and opportunities. After working through the case and assignment questions, students will be able to do the following:
  • Analyze a non-profit’s key success factors and challenges to determine if the business is sustainable.
  • Explore the opportunities and challenges specific to non-profit organizations that strive to expand and grow in terms of revenues and programs.
  • Evaluate revenue-generating strategies for a non-profit organization while considering risks and mitigating actions.
  • Define the role of social entrepreneurship in addressing important needs in communities.
  • Explore the relationships between a social entrepreneur and their local communities.
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Case Study: Tea Leaf Trust: Providing More Than Education (English version) | Ivey Publishing