Tega Industries (C1), Supplement

Name: Tega Industries (C1), Supplement (English version)
SKU: A00336

Jain, Abhinandan; Mohanka, Madan

Product #:A00336

Supplier:Indian Institute of Management Ahmedabad

Discipline:Strategy

Setting:India

Details:Supplemental Case (PDF) • 3 pages • 2020-01-01

Subjects:

Manufacturing strategy Marketing strategy Pricing strategy Strategic planning Operations and supply chain management Marketing Sales and marketing Strategy formulation Strategy

Geography:

India Asia

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Learning Objectives

After reading and discussing the case, participants should be able to get insights into the following decision-making-related objectives: how to decide objectives for a capital-constrained start-up; strategic marketing decisions: segmentation and targeting for innovative industrial products in the public sector industrial market; pricing strategy and price setting; marketing plan decisions: evaluating the sales force allocation, promotional strategy, sales and marketing organisation, and marketing budget.