Telus: Ethics and Cellphone Tower Sites

Name: Telus: Ethics and Cellphone Tower Sites (English version)
SKU: 9B18M183

Xiaoyu Liu; Hao Lu

Product #:9B18M183

Supplier:Ivey/Haskayne

Discipline:General Management

Setting:Canada, 2015

Details:Case (PDF) • 7 pages • 2018-12-04 (Rev: 2018-12-03)

Your Price:

$9.71

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

In 2015, TELUS Corporation (TELUS) needed to decide whether to either ignore the concerns of the local community and power up its newly installed cellphone tower—located 84 metres from the University of Calgary's child care centre—or relocate it farther from the centre. Both TELUS and the University of Calgary claimed that the cellphone tower would emit radio frequency waves at a level well below the safety threshold according to Health Canada's Safety Code 6. However, parents of children at the centre were not satisfied with this claim. TELUS and the University of Calgary decided to hold a public consultation meeting to address the issue. What options did TELUS have? Was the socially responsible solution the best way to address the situation?

Learning Objectives

This case is suitable at the undergraduate level in business ethics courses for stakeholder and ethics issues analysis. Upon completion of this case, students will be able to

identify and analyze different stakeholder groups;
identify ethical issues related to the different stakeholders;
conduct an issue salience analysis; and
develop appropriate strategies for companies to operate in a socially responsible manner.

Telus: Ethics and Cellphone Tower Sites

Subjects:

Industries:

Geography:

Learning Objectives