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Product cover image for Terra Lycos: Creating a Global and Profitable Integrated Media Company

Terra Lycos: Creating a Global and Profitable Integrated Media Company

Dutta, Soumitra;Evgeniou, Theodoros Theos;Reese, Patricia

Product #:IN-S931
Supplier:INSEAD
Discipline:Information Systems
Details:Case (PDF) • 29 pages • 2002-02-17

Subjects:

Information systemsInformation managementCustomer relationship managementGlobalization
Your Price:$9.71

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This case recounts the strategy of Terra Lycos, an integrated global media company formed by the October 2000 merger of Spain's Terra Networks and US-based Lycos, to achieve profitability and a leading market position. At the time the case was written (November 2001), Terra Lycos trailed its three heavyweight contenders, AOL-Time Warner, Yahoo! and Microsoft/MSN.

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Case Study: Terra Lycos: Creating a Global and Profitable Integrated Media Company (English version) | Ivey Publishing