<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for The Beer Cases (D): Thai Bev

The Beer Cases (D): Thai Bev

Andrew Karl Delios; Donna Jimenez

Product #:9B13M065_P
Supplier:Ivey/NUS
Discipline:General Management, International Business
Setting:International, Global, Thailand, 2012
Details:Case (PDF) • 16 pages • 2013-08-16 (Rev: 2018-10-31)

Subjects:

Industry analysisGlobal strategyStrategic alliancesStrategic analysisCorporate strategyStrategyLeadership and managing peopleBusiness managementManagementInternational business

Industries:

Food and beverage sector

Geography:

ThailandAsia
Your Price:$9.71

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

The beer industry comprises elements of sub-national, national and global competition. To expand, the industry players use various strategic approaches as illustrated by five major beer companies: Anheuser-Busch InBev (9B11M124), Groupo Modelo (9B11M125), Tsingtao Brewery (9B11M126), San Miguel (9B09M074) and Thai Bev. Observations about the beer industry — a fairly easy product and industry to understand — can be extrapolated to other industries. Lessons can be drawn regarding the influence of industry pressures on the four key components of an international expansion strategy: product choice for expansion, market choice for geographic expansion, timing of entry and mode of entry.

Learning Objectives

This case series can be used in a course on strategy, global strategy or international business. The cases are best taught near the end of a course as they represent a consolidation of learning. Presentation and discussion of the core issues require 2.5 to 3 hours. One continuous session is preferred over breaking up the presentations across two 80-minute sessions on different days. Although the cases are best taught together, each case may be taught separately, following the assignment questions for each individual case. The San Miguel Corporation case (# 9B09M074) has a separate teaching note (# 8B09M74), which facilitates its use as a standalone case.
Loading
Case Study: The Beer Cases (D): Thai Bev | Ivey Publishing