The Catalan Textile Industry (A)

Berrone, Pascual; Blázquez, María Luisa

Product #:SM-1595-E

Supplier:IESE Publishing

Discipline:General Management

Setting:España, 1990

Details:Case (PDF) • 39 pages • 2013-09-10

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The case briefly describes the Catalan textile industry, its structure and the different approaches they followed to respond to changing trends in the industry, compared with companies such as Inditex. It relates the challenges brought on by globalization and how they affected the industry in Catalonia.

Learning Objectives

The case can be used: 1. To show participants the importance of understanding the industry and company value chain. 2. To illustrate how the design of the Zara value chain and the relations among different activities allow them to achieve and maintain a competitive advantage. 3. To compare different value chain conceptions in the same industry. 4. To highlight the importance of focusing on clients. 5. To explain how different businesses require different value chains and how their five forces differ.