The Diaper War: Kimberly-Clark Versus Proctor & Gamble

Name: The Diaper War: Kimberly-Clark Versus Proctor & Gamble
SKU: 9A91M004_P

Allen Morrison; Kerry McLellan

Product #:9A91M004_P

Supplier:Ivey

Discipline:General Management, International Business

Setting:North America, 1989

Details:Case (PDF) • 26 pages • 1991-01-01 (Rev: 1999-07-17)

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Kimberly-Clark's and Procter & Gamble (P&G) are fierce competitors in the diaper industry. The competitive struggle involves a broad range of issues including: rapid product development, international threats and opportunities, diversification options and public pressure over environmental concerns. In particular, Kimberly-Clark must decide on a response to P&G's most recent product introduction. This case provides an excellent in depth view at the dynamic of competition.

Learning Objectives

TThe case illustrates the multiple dimensions of head-to-head competition evident in the competitive rivalry component of Porter's five forces framework. As such, the case is useful in desegregating the environment component of the Diamond-E framework.

The Diaper War: Kimberly-Clark Versus Proctor & Gamble

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Learning Objectives