As part of his overall decision, Jesse needed to consider two key options: Assuming he chose to start the farm, Jesse needed to decide whether to plant potatoes or carrots. After deciding which crop to plant, he would then have to decide whether to irrigate the land or not.
The Farming Dilemma
Nicole Haggerty, Ryley Mehta, Angela Du, Teddy Kassa, Melissa Shang, Maanit Patel
Product #:W25058
Supplier:Ivey
Discipline:Entrepreneurship, General Management
Setting:Kenya, 2019
Industries:
Your Price:$9.71
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Learning Objectives
- Understand the agriculture industry in Kenya.
- Develop a decision tree to model a business decision.
- Use both expected values and qualitative factors to make a business decision.
- Choose alternatives that fit with an entrepreneur’s risk profile and the industry environment.