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Product cover image for The How of Digital Transformation (C): Using Digital to Do Good at the Netherlands Lottery

The How of Digital Transformation (C): Using Digital to Do Good at the Netherlands Lottery

Furr, Nathan; Shipilov, Andrew; Blok, Arjan; Koolen, Steven

Product #:IN-1990
Supplier:INSEAD
Discipline:Strategy
Setting:Europe
Details:Supplemental Case (PDF) • 12 pages • 2024-07-31

Subjects:

StrategyBusiness ethicsOrganizational change

Geography:

Europe
Your Price:$4.62

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Leading digital transformation poses a huge challenge. This case unpacks the "how" of leading an organization through digital transformation - with a twist: along the journey the protagonists realize that a data-driven approach can not only serve to boost the business but to do good for their customers. At NLO, the Dutch national lottery, KPIs follow a butterfly model - one wing to improve the business, the other to protect players from addiction. The three-part case (A, B and C) includes videos of the protagonists sharing their experience

Learning Objectives

Provide insights and practical advice on how to lead a successful digital transformation and use digital technologies to do good.
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Supplemental Case Study: The How of Digital Transformation (C): Using Digital to Do Good at the Netherlands Lottery (English version) | Ivey Publishing