The Incumbent’s Deep Tech Strategy Playbook

Name: The Incumbent’s Deep Tech Strategy Playbook (English version)
SKU: SMR64448

François Candelon; Vinit Patel; Max Männig; John Paschkewitz

Product #:SMR64448

Supplier:MIT Sloan Management Review

Discipline:General Management

Details:Article (PDF) • 13 pages • 2023-06-01

Subjects:

Strategy Innovation Leadership and managing people Management

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Deep tech involves applying emerging technologies to address big challenges — such as using mRNA technology to develop a COVID-19 vaccine. But taking advantage of deep tech can be a challenge for incumbent companies. The authors share a three-step framework to help leaders identify and execute their deep-tech engagement strategies. Using the European steel industry as an example, they describe the factors companies should consider when choosing an approach to deep tech in their own industries.