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Product cover image for The InnoCar Project - Developing a Chip for the Future Automobile (A): Introduction

The InnoCar Project - Developing a Chip for the Future Automobile (A): Introduction

Van Oorschot, Kim;Sengupta, Kishore

Product #:IN-S282
Supplier:INSEAD
Discipline:Operations Management
Setting:Europe
Details:Case (PDF) • 3 pages • 2013-04-29

Subjects:

Project evaluation

Geography:

Europe
Your Price:$9.71

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The case tracks a large project for developing a chip for automobile entertainment systems. Participants evaluate the project's continuing progress and viability through three episodes. The case holds important lessons for evaluating complex new product development projects that lack visibility, as well as the efficacy of stage gates for monitoring such projects.

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Case Study: The InnoCar Project - Developing a Chip for the Future Automobile (A): Introduction (English version) | Ivey Publishing