The Journey from Corporate Professional to InsurTech Startup Founder: Vivien Le, Woman Entrepreneur in Vietnam

Name: The Journey from Corporate Professional to InsurTech Startup Founder: Vivien Le, Woman Entrepreneur in Vietnam (English version)
SKU: AB2024010

KOH Cheng Boon; TAN Joo Seng

Product #:AB2024010

Supplier:The Asian Business Case Centre, NTU

Discipline:Entrepreneurship

Setting:Singapore

Details:Case (PDF) • 13 pages • 2024-12-13

Subjects:

Entrepreneurship Leadership Leadership and managing people

Geography:

Singapore Asia

Your Price:

$9.71

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Vivien Le, co-founder and CEO of Saladin, Vietnam’s first tech-enabled insurance brokerage, disrupted the underpenetrated insurance market with her vision for a customer-centric digital platform. The case explores her leadership transformation, innovative strategies, and challenges as a woman entrepreneur in Vietnam’s male-dominated tech industry. It presents her strategic dilemmas of market expansion, product innovation, and operational solidification, offering students a deep dive into the dynamics of entrepreneurship and InsurTech in an emerging market.