The LEGO's Alliance Ecosystem

Name: The LEGO's Alliance Ecosystem (English version)
SKU: IN-2345

Doz Yves L.; De Roover Bart

Product #:IN-2345

Supplier:INSEAD

Discipline:Strategy

Setting:Global

Details:Case (PDF) • 11 pages • 2021-06-24

Subjects:

Strategy Corporate strategy

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Throughout the last 20 years the LEGO Group has nurtured and developed an eco-system of alliances with different partners in different industries. Ever since the late nineties digital game play has been growing exponentially, kids spend much more time on screens and the LEGO Group has to follow this trend by adapting its partnership strategy and approach. This complex set of interdependencies brings strategic and operational challenges.

Learning Objectives

The objective of the case study is to identify these challenges, reflect upon the potential implications and identify lessons learned for other industries and companies.