The Only Way Is Up

Never has the phrase "blue-sky thinking" been more apt than for the design and construction of the Burj Khalifa, which, seven years since its opening, still holds the title as the world's tallest building. Besides the lessons for innovation and collaboration on a project of this scale, the Burj Khalifa must also be viewed as part of a bigger trend of global cities vying, like companies, to position themselves as a brand and gain a competitive edge on the world stage.