The Signals of Big Oil: ExxonMobil Stumbles

In the summer of 2021, an Exxon Mobil Corporation (ExxonMobil) executive was secretly recorded dismissing climate science that his company had publicly supported. ExxonMobil is a vertically integrated business with decades of financial performance to consider. Recent activity at the organization—including activist investor action to change the board of directors’ composition—coupled with years of confusion over climate science creates a complex situation with multiple stakeholders. By comparing ExxonMobil’s performance to Apple Inc. (Apple) and other technology companies, it provides context for the moment of the crisis and asks readers to consider how to manage the communication complication. Students are challenged to consider nuance in their arguments and balance short-term shareholder returns with longer-term organizational pursuits.