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Product cover image for The Tencent LeXiang Forum: From Employee Voice to Continuous Innovation

The Tencent LeXiang Forum: From Employee Voice to Continuous Innovation

Jianping (James) Liang, Hubert Pun, Taiyuan Wang, Roger Wang

Product #:W26112_P
Supplier:Ivey
Discipline:General Management
Setting:China, 2021
Details:Case (PDF) • 17 pages • 2022-01-14

Subjects:

StrategyKnowledge managementBusiness managementManagement

Industries:

Information technology and telecom sector

Geography:

AsiaChina
Your Price:$0.00

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The vice-president at Tencent LeXiang (LeXiang), the enterprise social networking platform of Tencent Holdings Limited (Tencent), had been overseeing the development of the platform from its inception. Since its official launch in 2017, LeXiang had been successfully adopted across a wide range of multinational corporations; it was also popular internally at Tencent, with many employees engaging with their fellow co-workers on the forums.

The vice-president was preparing for a meeting with Tencent’s leadership about the future of LeXiang and how the platform could bring value internally to the company. As part of her preparations, she received a data set that included many posts and replies within Tencent’s own LeXiang platform. While she thought there was significant value in the insight the platform provided about Tencent’s own employees, she was unsure how to organize the wide-ranging posts and demonstrate their potential value to Tencent’s leadership.

Learning Objectives

This case is suitable for undergraduate- and graduate-level courses on strategy, innovation, and disruptive technologies. It challenges readers to put structure around what appears to be a disparate set of social media posts. Readers will learn how seemingly subjective opinions from individual employees can be linked to the innovation strategy of a global enterprise. By working through the case and assignment questions, students will have the opportunity to consider the following:
  • An innovation framework that considers both the tangibility of the innovation and the implementation time frame.
  • The key benefits and pitfalls of providing employees with a safe space to speak their minds.
  • The challenges of maintaining an innovative culture in a global corporation.
    • How the features of a corporate social networking platform can help break down barriers between junior staff and company leaders.
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Case Study: The Tencent LeXiang Forum: From Employee Voice to Continuous Innovation | Ivey Publishing