The West Coast Cycling Association: Choosing the Best Trail to Blaze

The president of the West Coast Cycling Association (WCCA) believed that a lot was riding on finding the best way to secure the future of the Newfoundland and Labrador non-profit organization. He had to consider how to effectively fulfill what he saw as the WCCA’s mission, better promote mountain biking throughout the region, and build a sustainable financial future for the association. While there were several viable options that could meet those challenges, the president knew that he needed to carefully consider the pros and cons of each alternative. This was especially important given the absence of any permanent paid staff in the WCCA, the voluntary nature of his own position as its president, and the other entities interested in the WCCA’s work.