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To Sell an Ugly Product, Just Call It That

Dukach, Dagny; Mookerjee, Siddhanth

Product #:F2106B
Supplier:Harvard Business Impact
Discipline:Marketing
Details:Article (PDF) • 3 pages • 2021-11-01

Subjects:

LeadershipLeadership and managing peopleSales and marketingMarketing
Your Price:$10.99

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A series of studies looked at how to market visually "atypical" produce--and found that honesty was the best policy.

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Article: To Sell an Ugly Product, Just Call It That (English version) | Ivey Publishing