Top Glaciers Inc.: A New Ice Age? (Part A)

Name: Top Glaciers Inc.: A New Ice Age? (Part A) (English version)
SKU: HEC355

Belanger-Martin, Luc; Mesny, Anne; Quenneville, Marie-Eve; Guerard, Annie

Product #:HEC355

Supplier:HEC Montreal

Discipline:Strategy

Setting:Canada

Details:Case (PDF) • 11 pages • 2023-06-13

Subjects:

Business models Growth strategy Strategy Corporate strategy Strategy

Geography:

Canada North America

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$12.40

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Top Glaciers Inc. (TG) is a Montreal-based company that emerged in early 2017 from the merger of four Quebec-based ice cream and sorbet companies - Bilboquet, Solo Fruit, Hudson, and Lambert. TG operates in the high-end "artisanal" ice cream and frozen dessert segment. Part A of the case is decisional: it asks students to conduct a business assessment of the company in June 2020 to determine TG's strategy and priorities. Part B is short. It looks at the company's evolution since the end of Part A.

Learning Objectives

Develop the ability to diagnose a business and formulate strategic recommendations using analysis tools such as the business model canvas, the Ansoff matrix, and corporate strategy. Understand the differences and synergies between a B2C and a B2B business model for producing the same products. Analyze the creation of corporate advantage, which is more than just the sum of the advantages of various activities.