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Toters Delivery: Culture Driving Performance

Alain Daou, Anas Kharpoutly, Raghida Abdallah Yassine

Product #:W35165_P
Supplier:Ivey/AUB
Discipline:General Management, Organizational Behaviour/Leadership
Setting:Lebanon, 2022
Details:Case (PDF) • 13 pages • 2024-06-04

Subjects:

Business managementBusiness modelsCorporate strategyOrganizational cultureOrganizational behaviorManagement

Industries:

Food and beverage sector

Geography:

Lebanon
Your Price:$9.71

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Within a single year, Lebanon experienced multiple adversities, from the economic crisis in October 2019, to the COVID-19 pandemic, to the Port of Beirut explosion on August 4, 2020. Many start-ups had to shut down during this period. This case investigates the role of organizational culture in how Toters Delivery, a high-tech Lebanese-based start-up, responded to these challenges and adapted its business model to overcome adversity. Its co-founder believed that organizational culture was a key factor in its survival. The case examines questions such as: How can a start-up maintain its culture in the face of grand challenges? and What strategic changes does a start-up need to make during challenging times, and how?

Learning Objectives

This case can be utilized in undergraduate- and graduate-level courses in organizational behaviour and leadership, human resources management, and organizational design and theory.

The case deals with the response of a start-up to grand challenges, with a particular focus on the role of organizational culture. The case further discusses a start-up’s strategic changes in response to challenges. After completion of the case, students will be able to:
  • Understand the role that organizational culture plays in sustaining organizations.
  • Explore how organizational culture can enable start-ups to face grand challenges.
  • Recommend how to scale activities without jeopardizing organizational culture.
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Case Study: Toters Delivery: Culture Driving Performance | Ivey Publishing