Towards the Top End by Being Down Under: Haier's Acquisition of Fisher & Paykel Appliances

Name: Towards the Top End by Being Down Under: Haier's Acquisition of Fisher & Paykel Appliances (English version)
SKU: DPO-0420-E

Reiche, Sebastian; Lee, Yih-Teen; Sánchez-Runde, Carlos

Product #:DPO-0420-E

Supplier:IESE Publishing

Discipline:Entrepreneurship

Setting:Australia, 2016

Details:Case (PDF) • 19 pages • 2017-11-20 (Rev: 2019-04-25)

Subjects:

Entrepreneurship

Geography:

Australia Australia and Oceania

Your Price:

$10.54

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Harry Hou, director and owner of the Oceania microenterprise for Haier Group, a leading multinational consumer electronics and home appliances company headquartered in Qingdao, was contemplating the future of the group's acquisition of Fisher & Paykel Appliances (FPA). A delegation of Haier representatives, with whom he had spent the day discussing collaborations between Haier and FPA, had just left, allowing him a few moments to reflect on the past and future journey.