Toyota’s Falling Market Position: The Missing Link to Net-Zero Supply Chain

For many decades, Toyota maintained its market position due to its primary focus on making its operations effective and efficient. The company revolutionized the industry’s operations. Several car manufacturers tried to imitate Toyota’s principles, yet they failed to achieve the desired results. Its low ranking on climate change and sustainability initiatives in the Greenpeace Automobile Environmental Guide raised an alarming situation for Toyota, spurring it to enhance its efforts towards climate change, including supply chain decarbonization. The case focuses on the steps Toyota can take to decarbonize its supply chain along with other climate initiatives to regain its competitive advantage in the global market.