TriCiclos: The Challenge of Scaling Recycling in Latin America
Chris Laszlo; Katherine Gullett; Ignacio Pavez;Maria Bello
Product #:9B15C032
Supplier:Case Western/Ivey
Discipline:Entrepreneurship, International Business, Organizational Behaviour/Leadership
Setting:Chile, Brazil, 2014
Subjects:
Industries:
Geography:
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Learning Objectives
The objectives of this case include the following:
- To highlight the challenges a for-benefit company must face when replicating or expanding its business model in a new setting without compromising its founders’ mission.
- To understand the B Corporation certification and its ability to contribute to a company's competitive advantage.
- To evaluate a company's corporate culture, value proposition and business model.