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Product cover image for Tucker Company Worldwide: Delivering Value in Logistics Services

Tucker Company Worldwide: Delivering Value in Logistics Services

Neha Mittal; Roman Szewczuk; Subodha Kumar

Product #:9B19D002
Supplier:Ivey/Temple
Discipline:Operations Management
Setting:United States, 2018
Details:Case (PDF) • 7 pages • 2019-03-20

Subjects:

LogisticsSupply chain managementNegotiation strategiesBusiness managementOperations and supply chain management

Industries:

Transportation and distribution

Geography:

United StatesNorth America
Your Price:$9.71

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Tucker Company Worldwide Inc. (TCW), located in Haddonfield, New Jersey, specialized in providing supply chain logistics solutions to companies in the energy, pharmaceuticals, and food sectors; and to government organizations. On Friday, June 1, 2018, TCW’s president and chief operating officer received a bidding solicitation from a refinery in Reading, Pennsylvania. He tasked his most responsible carrier sales manager with responding to the bid. Both men knew that winning this bid was important for the company and would be a valuable gain. However, the bid needed to be submitted by the end of the day, and the sales manager was challenged with how to effectively showcase TCW's value, address all practical transport options, and remain consistent with the company’s core practices.

Learning Objectives

This case is appropriate for an undergraduate- or graduate-level course on distribution or logistics management, supply chain analytics, or operations management. It is ideal for understanding the different factors and behaviours that influence the cost of shipping freight and for emphasizing the importance of communication and advance planning in freight transportation. It examines the financial and managerial challenges of transporting freight for a customer. Working through the case will enable students to do the following:
  • Understand the role of third-party logistics in modern supply chains.
  • Discuss the different factors and stakeholders that influence the cost of shipping.
  • Explain the importance of communication and advance planning in a third-party logistics business.
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Case Study: Tucker Company Worldwide: Delivering Value in Logistics Services (English version) | Ivey Publishing