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Uber: Competing Globally

MacKay, Alexander J.; Migdal, Amram; Masko, John

Product #:720404
Supplier:Harvard Business School
Discipline:Strategy
Setting:Africa;Asia;Central America;China;Colombia;England;Europe;Ghana;India;Latin America;New York;North America;South America;United Kingdom;United States, 2020
Details:Case (PDF) • 29 pages • 2020-04-14 (Rev: 2022-01-25)

Subjects:

Business growthBusiness lawBusiness modelsCommunity relationsCompetitive advantageCompetitive forcesCompetitive strategyConsumer behaviorCorporate governanceDisruptive innovationEconomicsEmerging marketsGlobalizationGrowth strategyInnovationInventionsLabor relationsManagementMarket entryMarket segmentationCorporate strategyBusiness law and ethicsSociety and business relationsStrategyMarket researchBusiness managementHuman resource managementLeadership and managing peopleMarketingStrategy

Industries:

Transportation and distribution

Geography:

AfricaAsiaChinaColombiaSouth America
Your Price:$11.64

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This case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (New York), Bogot (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber's strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and regulators, and regional information. The case allows for instruction related to competitive strategy, global expansion, nonmarket strategy, regulation, market economics, supply restrictions, and related topics.

Learning Objectives

(1) understanding how to extend competitive advantage globally, (2) understanding how regulation differs across markets and how it shapes the market economics, and (3) providing a framework for nonmarket strategy with respect to regulation and technological innovation.
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Case Study: Uber: Competing Globally (English version) | Ivey Publishing