Uber Technologies, Inc.

Name: Uber Technologies, Inc. (English version)
SKU: MH0075

Rothaermel, Frank T.; Fuller, Anne W.

Product #:MH0075

Supplier:McGraw-Hill Inc

Discipline:Strategy

Setting:United States

Details:Case (PDF) • 25 pages • 2023-03-03

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The case is set in January of 2023; the protagonist is Dara Khosrowshahi, CEO of Uber Technologies, Inc. Uber operates a diversified ride-hailing and transportation platform in over 70 countries, some 10,000 cities, and has 120 million active monthly users. The Uber online network lets users connect with drivers through a smartphone app to request rides and food or grocery deliveries. In 2022, although Uber had revenues of $32 billion, it lost more than $9 billion, bringing the total company net losses since 2016 to almost $30 billion. CEO Khosrowshahi recognizes several issues he needs to address: 1) how to achieve consistent profitability, 2) how to attain scale and scope economies within its widely-diversified technology platform, and 3) the risk of Uber experiencing a diversification discount.

Learning Objectives

Strategic leadership (purpose-driven vision); diversity, equity & inclusion (DEI); business ethics; stakeholder strategy; strategic intent; external and internal analysis; creating shared value; technology and platform strategy; business model innovation; business strategy (positioning); corporate strategy (geographic diversification, product-market and service diversification); economies of scale and scope; diversification discount; organizational culture and structure; corporate governance

Uber Technologies, Inc.

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Learning Objectives