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Product cover image for UBits (B): Feed Your Skills

UBits (B): Feed Your Skills

Guo-Liang Frank Jiang; Lorianne Dueck; Johan Angulo

Product #:9B20M201
Supplier:Ivey
Discipline:General Management
Setting:Brazil, Colombia, Mexico, Peru, 2020
Details:Supplemental Case (PDF) • 3 pages • 2020-11-20 (Rev: 2020-11-19)

Subjects:

Growth strategyCorporate strategyEntrepreneurshipManagement

Industries:

Education institutions

Geography:

South AmericaNorth AmericaBrazilColombiaMexicoPeru
Your Price:$4.62

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In June 2020, UBits faced the uncertainties of a global health crisis—the COVID-19 pandemic. The company had experienced several temporary setbacks, but the chief executive officer and co-founder was encouraged by the shifts in market dynamics that seemed to hold a bright future for online training. However, major competitors had also intensified their efforts to capitalize on the new opportunities in the market. UBits needed to re-evaluate its options for growth, as new opportunities and challenges were arising from the pandemic’s impact on society.

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Supplemental Case Study: UBits (B): Feed Your Skills (English version) | Ivey Publishing