Unicode: Recoding the Future
Dominic Lim, Sophie Fiala
Product #:W46190
Supplier:Ivey
Discipline:Entrepreneurship, Strategy
Setting:Uzbekistan, 2024
Industries:
Geography:
Your Price:$9.71
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Learning Objectives
Through studying this case, students will learn how to navigate the challenges of building a start-up in an emerging economy. In working through the case and assignment questions, students will be able to do the following:
- Understand the influence of geopolitical factors, availability of capital, and volatility of foreign investment on the start-up ecosystem in a developing market
- Analyze the internal capabilities of a start-up using the strategy triangle, focusing on its capabilities, goals, and product market focus, and determine whether it has a sustainable competitive advantage
- Assess the start-up’s business model and understand how its revenue streams can be supported by different partners and customer segments
- Evaluate the potential go-to-market strategies that could be used to break into a new industry or geography