United Daily News Group (B): UDN.com - What Happened?

Rueylin Hsiao; Jean-Louis Schaan

Product #:9B15M076

Supplier:CNCCU/Ivey

Discipline:General Management, International Business

Setting:Taiwan, 2011

Details:Supplemental Case (PDF) • 3 pages • 2015-07-30

Your Price:

$4.62

Language:

Format:

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

Supplement to United Daily News Group (A): Building Hybrid Business Models, 9B15M075.

Learning Objectives

The purpose of the case is to enhance students’ understanding of business model design by means of resources integration. The case investigates the formation of three hybrid business models, in which each business group leverages resources to establish various forms of hybrid business models. The objectives are:

To illustrate how to design a new business model when firms embark on diversification or transformation.
To gain an understanding of how a newspaper company may expand its business through the building of a hybrid model, by integrating the resources of the subsidiaries and the parent company.
To introduce how to integrate resources from both the old and new business models while creating synergy between them.

United Daily News Group (B): UDN.com - What Happened?

Subjects:

Industries:

Geography:

Learning Objectives