Universal Pictures was in a fix: Not deleting the map scene would mean that Malaysia and other countries in the South China Sea could ban the movie. However, deleting the scene could provoke the Chinese government, which in the past had reacted strongly against studios and actors who had disregarded Chinese restrictions. China was a significant market that no Hollywood studio could afford to lose. But should Universal Pictures focus only on its commercial interests at the cost of taking a morally sound position?
Universal Pictures: Film Cut Dilemma Amid Geopolitical Conflict
Harvinder Singh, Rakesh Gupta
Product #:W30304
Supplier:Ivey
Discipline:General Management, International Business
Setting:Malaysia, United States, China, 2019
Your Price:$10.54
Purchase this material with a free Educator Account and enjoy more benefits:
- Free Educator Copy
- Free Teaching Notes
- Build your coursepack
- Discounted academic price
Learning Objectives
- Understand the geopolitical significance of territorial disputes between different countries.
- Assess the influence of such disputes on business decisions while operating in different countries.
- Understand and balance the commercial and ethical dimensions of a business decision.
- Acknowledge the need to customize the product to manage the acrimonious international relations.
- Identify ways to resolve predicaments emerging out of geopolitical conflicts.