UPS Supply Chain Solutions

Name: UPS Supply Chain Solutions (English version)
SKU: 5-205-251

Dewar, Robert D.; Rao, Hayagreeva; Schumacher, Jeff

Product #:5-205-251

Supplier:Kellogg School of Management

Discipline:General Management

Setting:Global

Details:Case (PDF) • 19 pages • 2006-01-01

Subjects:

Market segmentation Marketing strategy Branding Competitive strategy Marketing Brand management Strategy Leadership and managing people Management

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Describes how UPS created UPS Supply Chain Solutions, an entirely new business, with carefully selected target market segments for which unique and extensive value offerings were designed. To build this business UPS made numerous acquisitions and successfully resolved post-acquisition integration challenges in compensation, information systems, personnel policies, and organizational culture.

Learning Objectives

To show how a major company creates a new business and enters a new market by making numerous strategic acquisitions and integrating the business processes, personnel, and organizational cultures.