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Product cover image for Username Investment Ltd.: Founders' Succession in Emerging Markets

Username Investment Ltd.: Founders' Succession in Emerging Markets

Edward Mungai

Product #:W47328
Supplier:Ivey
Discipline:Entrepreneurship
Setting:Kenya, 2024
Details:Case (PDF) • 11 pages • 2026-04-15

Industries:

Real estate industry
Your Price:$9.71

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The case traces the journey of Username Investment Ltd. (Username), a Kenyan small and mid-sized enterprise (SME) in the real estate sector, founded by three university friends who transitioned from employment to entrepreneurship. Drawing on their prior professional experiences, the founders identified inefficiencies in land transactions. They grew Username into one of Kenya’s leading land-selling firms through an innovative business model. However, in recent years, the company has experienced fluctuations in its financial performance. In early 2024, the founders must decide whether to recruit their former finance manager, now working for a competitor, as Username’s new CEO or advertise externally.

Learning Objectives

This case is suitable for senior undergraduate, master of business administration, and executive master of business administration courses in entrepreneurship (transition from employment, venture creation, growth, and exit), SME corporate governance (succession planning and board roles), and emerging markets strategy (institutional voids and risk management). It fits best mid-course when students have covered entrepreneurial growth and governance, or as a capstone discussion on founder transition in emerging markets.

After working through the case discussion and assignment questions, students should be able to do the following:
  • Analyze the link between employment experience and entrepreneurial role allocation among co-founders.
  • Identify and assess the unique challenges faced by entrepreneurial ventures in emerging markets.
  • Discuss strategies for overcoming institutional voids (e.g., financing gaps, legal weaknesses, and trust deficits).
  • Evaluate employee engagement and incentive programs as tools for company growth and employee retention.
  • Debate governance and succession options for founder-led firms experiencing financial volatility.
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Case Study: Username Investment Ltd.: Founders' Succession in Emerging Markets (English version) | Ivey Publishing