UT Financial Services: Looking for the Next Mountain to Conquer
Anthony Ebow Spio; Anthony Essel-Anderson
Product #:9B15M080
Supplier:Ivey
Discipline:Entrepreneurship, International Business, Strategy
Setting:Ghana, 1997-2009
Subjects:
Industries:
Your Price:$10.54
Purchase this material with a free Educator Account and enjoy more benefits:
- Free Educator Copy
- Free Teaching Notes
- Build your coursepack
- Discounted academic price
Learning Objectives
- To illustrate how consumer insight is key to unearthing opportunities and crafting a winning value proposition.
- To demonstrate that market failure (i.e., failure of formal institutions to meet the needs of the informal sector) can present business opportunities with potentially high returns.
- To discuss the creation of a unique and valuable position in a specific market to compete successfully.
- To help students develop the skills to study a market, identify unmet needs, select a strategic position, develop a value proposition and write a strategy statement for a firm.
- To identify and analyze opportunities for brand extension and growth and develop strategies to profitably manage a portfolio of brands/businesses.