Value Chain Development: Care Kenya’s Challenge to Make Markets Work for the Poor (B)
Kevin McKague
Product #:9B12M034_P
Supplier:Ivey
Discipline:Entrepreneurship, General Management, International Business
Setting:Kenya, 2005-2009
Subjects:
Industries:
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Learning Objectives
- Value chain conceptualization.
Value chain mapping.
Understanding value chain roles.
Understanding the movement in the international development community toward more market-based approaches.
To provide an example of learning from failure and changing course based on difficult experience.